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Core Team.

AJ Yoon

Project Executive

Project Executive With more than ten years of related experience, Ms. Yoon leads the development and implementation of professional services’ strategic marketing and  business development  initiatives. She builds business development, marketing, and branding identity strategies, and creates closely tailored marketing collateral, including proposals, brochures, infographics, and presentation slides. Her marketing production focuses on  more than mere beautification. It leverages the power of storytelling to effectively reflects business objectives and strategies. In addition to printed media, she designs content for online medium, including websites and social media channels to maximize the clients’ online brand presence.

 

Having a strong passion for connecting the dots between different cultures, Ms. Yoon began her career in public relations and social media marketing for international technology companies that desired to enter the East Asian markets, particularly South Korea. Being bilingual in English and Korean, she has successfully designed integrated communications programs utilizing social media campaigns and public relations activities. She planned and executed local press events and interviews as well as provided intelligence reports on both traditional and social media for the world’s leading tech companies such as Apple and Twitter. With her strong language skills, she has also worked as an interpreter and translator for tech and legal firms.

 

Ms. Yoon has actively participated in the SMPS SFBAC chapter formerly as Branding & Graphic Designer and currently as Program Campaign Manager.   In her current role, she interacts with other committee members to strategize communications messaging and assets for events and initiatives, and coordinates graphics creation and social media campaigns.

 

Ms. Yoon is proficient in Adobe Creative Suites (InDesign, Illustrator, and Photoshop) as well as all standard software.

 

Ms. Yoon holds a Bachelor of Arts degree in Sociology and Anthropology with a minor in French from Swarthmore College.

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